Pro Sport Development (PSD) is an award-winning social enterprise dedicated to utilizing sport, physical activity and play for the holistic development of young people. Established in 2013, PSD’s objective is to build an ecosystem where the power of sport is leveraged to empower young people to become confident, competent and gender-sensitive leaders by improving their health and well-being, building soft skills, imbibing values, combating gender inequality and boosting their overall potential.
PSD works towards this objective through three distinct avenues:
- Working with young people: Designing and implementing sport for development programs for children and youth, with outcomes aligning to the United Nations’ Sustainable Development Goals (SDGs), including SDG 3: Good Health & Well-being, SDG 4: Quality Education, and SDG 5: Gender Equality.
- Working with facilitators: Building the capacities of facilitators (sports coaches, PE teachers, community trainers, youth leaders) to enable the effective and impactful delivery of sport for development programs for the young people they work with.
- Working with organizations and institutions: Providing technical expertise to various types of organizations and institutions, in India and globally, to enable them to create sustainable impact using the power of sport. PSD works primarily in the areas of strategy development, knowledge creation, research and evaluations as well as communications and advocacy, all related to the thematic focus of sport for development.