pro sport development
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"Empower youth, especially those from underprivileged, marginalized and rural backgrounds, by providing them access to sport and physical education programs, to allow them to become confident and competent individuals, thus augmenting their holistic development and supporting the growth of sport at the grassroots."


  • Provide youth with access to suitable sport and physical education curriculums, quality coaching and training, sustainable infrastructure and equipment and professionally managed programs, to aid their personal, academic and sporting development.
  • Promote sport as an important tool for the development of youth, focusing on physical and psychological health and well-being, socio-economic inclusion and growth, gender equality and holistic education.
  • Encourage a culture of lifelong participation in sport and physical activity at the grassroots, in various forms including playing, coaching, administrating and managing.
  • Inculcate a professional attitude towards sport and development, including coaching and training as well as grassroots program management.