Pro Sport Development (PSD) is a social enterprise set-up in 2013 by Suheil Tandon to work towards the vision of developing sport and empowering youth at the grassroots in India. It all started in late 2011, when Suheil returned to India from the UK, having completed a Masters in Sports Management from Loughborough University. With experience of coaching youth, his involvement in elite sport and his desire to develop sport at the grassroots in India, Suheil's idea of a sports social enterprise in 2011 evolved into the setting up of PSD in 2013.
PSD initially started with the aim of nurturing young sporting talent, especially amongst marginalized sections of society, where Suheil believes talent is abundant but opportunities are limited. However, he soon realized that sport has a much larger impact on children and youth than just their sporting development. While working on one of PSD's initial projects, delivering sports programs to tribal youth in remote rural locations, Suheil experienced first-hand the true power of sport to transform the lives of young people. This initiated a change in the path taken by PSD to engage with children and youth, towards using sport as a tool for their holistic development rather than just their sporting development.
This led to PSD's mantra that sport is a powerful tool in supporting the holistic development of youth, and that providing them with well-structured and professionally-conducted programs fosters their growth as confident and competent learners. PSD aims to promote a sporting culture among the youth that is inclusive, sustainable and engaging, especially for marginalized sections of society, who find it harder to gain access to sport.
PSD has been supporting the development of youth and sport in India at the grassroots since 2013, working across 12 states in India, including Delhi, Odisha, Andhra Pradesh, Telangana, Haryana, Uttar Pradesh, Gujarat, Madhya Pradesh, Chhattisgarh West Bengal, Bihar and Rajasthan.
PSD hopes to contribute towards a future where every young person can access their right to sport, regardless of their gender, religion, geography, ability and socio-economic status, by advocating the benefits of sport, injecting professionalism into the sector and building linkages with like-minded organisations.
- Provide youth with access to suitable sport and physical education curriculums, quality coaching and training, sustainable infrastructure and equipment and professionally managed programs, to catalyse their personal, academic and sporting development.
- Promote sport as an important tool for the development of youth, focusing on physical and psychological health and well-being, socio-economic inclusion and growth, gender equality and holistic education.
- Encourage a culture of lifelong participation in sport and physical activity at the grassroots, in various forms including playing, coaching, administrating and managing.
- Inculcate a professional attitude towards sport and development, including coaching and training as well as grassroots program management.